Hablemosde Marketing

Hovis farmers show us how its done

Marketing in its current form, is widely identified by both academics and business contemporaries, as a modern discipline, with marketing historically being seen to be an umbrella term for purely organic practices, such like promotion and advertising. On the other hand, some argue that it is far from a fresh field, Holbrook & Hulbert (2002) note; “marketing has been around for a long time – at least since Satan waged a promotional selling campaign to persuade Eve to eat the apple in the Garden of Eden”. What ever thought construct you choose to follow, what are undisputable are the drastic changes that have taken place in the role of marketing practices. The catalyst for this change has been the explosion in use of the World Wide Web by consumers, altering the way in which target markets seek information about products and services. Modern companies increasingly have to think outside and around the box to create marketing campaigns that will capture the imagination of modern day consumers as well as reaching them through all these new media channels. Hovis for example (who experienced a drastic drop in sales last year) have recently launched a £3.5 million advertising campaign based on an integrated marketing communications strategy. The 100% British wheat campaign seeks to celebrate the efforts and hard work of British farmers and In a way that the consumer can engage with. Alongside the campaign the product itself has been repackaged to reflect the campaign focus as well as there being a social media presence to tie in with the whole marketing effort. Companies such as Hovis are a great example of how marketing departments in modern companies should be thinking and creating in order to hold or achieve competitive advantage in our current digital age.

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Online Marketing Strategies

There several different business models you can use when it comes to marketing online, so it is essential to choose the best kind for your business. Here we will look at a few online marketing strategies to help you.

When you are marketing online do not neglect the strength of sending out press releases. You can receive excellent results by using press releases, if you do it the right way. When a press release is sent out, it immediately allows for your business, service, or product to receive exposure. You may be able to release a press release without spending a lot of money moreover there are many online services that will send your press release to other websites for free. It is a good idea to write about the product, business, or service as though it was on the front page of a major newspaper.

A technique that most people would recommend is email marketing, which begins by building a customers list. If you are planning on online marketing then you should begin to build a list of customer’s email addresses. The more subscribers you have to your business the better. Then you are able to send all the latest offers to everyone on your list. Before you begin to send out several offers make sure that you have added a personal touch in contacting your customers, it will make them feel special and important.

If you want a customers list that is more open to what you are selling then you should first open up to your customers by caring for their needs and providing clear information about the products/services. Always try to communicate with your customers on a regular basis, you can do this by sending monthly newsletters or daily tips to them.

If you keep the above mentioned ideas in mind then you will be able to effectively build your business using online marketing.

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Modern Marketing & Social Media

The phenomenon of web 2.0 technologies and its social media offspring is profound, global in scale and grasping the attention of generations, it facilitates interaction between people and the sharing and creating of content unparalleled from anything ever witnessed before. Social media is significantly used as social tool and was born as such, however this technology can increasingly be seen having a profound effect on business. Social networking sites (SNS’s) are however just one aspect of Web 2.0 functions, the technology has produced a plethora of applications in addition to social networking sites such as; virtual social worlds, weblogs, photo sharing applications, podcasts, micro-blogging, the phenomenon of youtube and most topically the integration of location founded social networking applications such as Foursquare.

It is undeniable that social media has some tremendous benefits to modern marketing practices and social media now forms part of many marketers daily work routines. However it is said to have become apparent through the research that although public relations practitioners acknowledge the array of benefits of social media, there was clear evidence of significant reservations pertaining to it’s usage within marketing departments. Consequently it can be it is put forth that the realm could greatly benefit from future research that is based around case studies, for example exploring in greater depth exactly how modern businesses faced with a reputation crisis are deploying social media tactics and closing monitoring the online content of these. The use of social media within marketing practices may well be in it’s infancy but it’s very likely to become its bread and butter of its future.

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How to Avoid Failure When Rebranding

Your business will at some point need IT support London to help solve some if not all of your IT needs. It will also need at some point in the future to rebrand itself especially if there are a number of changes to its product or service, and the marketplace.

Rebranding is changing. Change of image, corporate logo, product brand and business cards.

Contrary to common misconception that rebranding will only lead consumers to confusion, unveiling a new brand can successfully turn your business around. Here are the suggestions.

1. Create a brand planning team to handle the building of new strategies and plans. This team will be tasked also in carrying out the plans for the unveiling of a new brand.
2. Analyze your current company policies and procedures and make changes when necessary.
3. Build the excitement of employees by including them in the plan. Assuage their fears and uncertainties by means of teaser campaign
4. Encourage the participation from all departments of your company. Motivate employees by talking to them through meetings.
5. Make your employees understand their role in rebranding because when they do, they will become happier, work harder and will stay with your business longer. This will also result in more satisfied and loyal customers. You can measure this customer satisfaction by conducting surveys and interviews with clients who have a business relationship with you.

If there is a need to rebrand, do not be scared and unsure. All it takes is careful planning and implementation of the best laid plans.

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The granddaddy of advertising agencies

Although they don’t actually call themselves an advertising agency (they now prefer the term integrated communication specialists) there’s no doubt that the institution that is Saatchi and Saatchi did a lot to change the world of marketing – and also did a lot to foster that sitcom perception of advertising execs as soulless individuals who would sell guns to kids if it paid the mortgage!
The fact is that Saatchi and Saatchi did a lot to shape how adverts look, sound and feel today. They were the original shock jocks of the advertising world and were very good at their job. They could sell coals to Newcastle, vodka to the Russians, or even storage units to the Swedes. And they would always do it with a certain amount of style and enough of an edge to get people talking without ever (well, maybe once or twice) going too far.
One of the earliest controversial moments in the controversial history of Saatchi and Saatchi came almost right at the beginning of the company’s existence, when they were asked to come up with a poster promoting family planning. This was the famous “pregnant man” posters, that still regularly places in lists of the most effective or most popular ad campaigns over 40 years after it was launched.
Since that time they’ve rarely been out of the headlines; whether for their partisan support of the Conservative Party, their voracious appetite for taking over other ad agencies, their much-reviled of the use of a photo of the late musician Kurt Cobain in n advert for shoes, the decision by the board to get rid of the two brothers who gave their name to the company, and their subsequent reinvention as major figures in the art world. Never a dull moment with Charles or Maurice!

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The Secrets to Video Marketing

When you have a product that you need to sell then the best place to start a marketing campaign is on the Internet. The most effective marketing method is definitely video marketing. Video marketing works simply because it gives the viewers and your potential customers a lot to see. The more they see, the more they’ll know about your product. However, nobody goes online to sit and watch some sales person with a fake smile tell them how good something is for them. In fact, few people would ever start watching something they knew was just another commercial. To be able to make use of video marketing well, you have to be able to create a video that exhibits one of the following qualities:

1. Funny – Funny clips and commercials are some of the most commonly viewed videos on the internet. The best way to use video marketing is to make a viral video, the kind that people would want to not only watch but also share with their friends. Funny clips are the most likely videos to become viral.
2. Bizarre – Curiosity dictates that people would always want to see something that is naturally odd. Whether it is an animal doing something that is almost human or simply a video of something people rarely get to see, people will ensure that this video goes viral.
3. Scary or Gross – People have always loved being scared and that is why they go to watch horror movies. If you can show on video something truly scary then your marketing campaign will be on a roll right from the start. Surprisingly, even gross things garner quite a bit of interest the trick is to know the proper balance of what won’t be considered gross enough to be repulsive.

This type of marketing must be done properly in order to be effective and taken serious the way Enigin PLC and their serves is.

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Brand Advertising At Its Best: Geico’s Gecko

Ad spending has got bigger and bigger at around 65% percent since the year 2000, to $2.89 billion. From locum doctors jobs to insurance, every business must advertise to stay alive. One of the major business that does a lot of advertising campaigns is Geico Corp. They have had many different campaigns and even banners on prop planes.

Geico spent around $403 million on their advertising in 2005 and raised this figure by about 20% during 2006. So one can only guess what they are spending these days.

For years Geico relied on direct mail to get their customers. But now advertising is much more effective. They are now using a green Gecko in their campaigns.

The green gecko was an accident. The gecko was supposed to be used for a single advertisement but because of an actor’s strike, they kept using the reptile and now it is very popular as fans started to call and email about it.

Because of the Geico campaign, it has raised the company’s profile. The Richmond, Va., firm has now got other accounts such as Michelin and Morgan Stanley’s Discover Card. So what’s next? Well Geico wants to put their sights in New York with toll plazas and even the George Washington Bridge. It wants to be funny but at the same time, to get noticed in a big way.

They want to try the David Letterman style humor in the future as that is something that the public can associate with. They are also thinking about using pyrotechnics like they used in the ‘Lord of the Rings’. The ads are getting more and more expensive but at the same time will be something that the public will remember.

I am sure that Geico will be milking the Gecko campaign for all its worth and viewers and potential customers alike love the ads.

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