Hablemosde Marketing

Effective E-Mail Marketing – An Integral Part Of Customer Retention

To many of the people who regularly receive spam, e-mail marketing might be something they completely detest. However, the reality is, an effective and well thought-out strategy of e-mail marketing may not only entice the customers, it may become an excellent tool for retaining old customers as well. Indeed, it may prove much better and effective than advertising in the magazines that are available only on the Literature Stands. Let’s see how it helps retain your existing customers.

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Killer marketing campaigns

Do you ever wonder how international companies and reputed brands invariably come up with fantastic marketing campaigns in a consistent manner? Do they succeed simply because they have a lot of money? Well, there is no doubt that having lots of money in your hand can make a huge difference. However, it is never about the money alone. For proper marketing and business promotion, it is a very important to have a very good opinion about one is own business. Sadly, most entrepreneurs do not have a good opinion about their own business.

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Red Bull can help to give you wings!

There is no hiding from the fact that these days we use the internet for everything, from doing our banking, to finding the perfect gift for an 18^th birthday or trying to find rgn jobs in our local area. However broad or specific your needs, the internet has become a vehicle for many to fulfil them. Therefore it doesn’t come as a surprise than many companies shave clocked on to the amount of time we spend online, and are building their marketing campaigns to reflect this.

Many big brand businesses in particular have built marketing campaigns through the use of social media channels that can effectively target their market and current as well as potential product or service consumers. One such company that has been successful in this vein in Red Bull and thus we shall examine them further for inspiration. Red Bull is a popular energy drink which was created in the late 1980’s

by an Austrian entrepreneur named Dietrich Mateschitz. The Red Bull brand of energy drinks is hailed as the most popular in the world with a reported three billion sold on average a year. The brand have a very strong marketing slogan ‘red bull gives you wings'which is marketed throughout all their communication channels strongly. Red Bull have built a strong presence on social media networking platform Facebook, and were early adopters in the ‘fan page'movement within the network. Upon visiting their Facebook page you are greeted with a large graphic which encourages you to ‘like'or become a fan of the page, suggesting that this action needs to be completed before you can look around their page any further. This strategy of encouraging and somewhat coercing the viewer in to liking the page helps create a snow ball effect where a friend to the user who has liked the page sees this activity and maybe encourages to do so also. Red Bull consistently update their page with content several times a day meaning that activity from Red Bull will be seen on fans news feeds regularly, consequently keeping the brand in their mind. Red Bull are great example of best practice when in comes to brand marketing consistently and using Facebook as a marketing tool, so why not take some time to look around their page for inspiration for your own business.

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MTV ’v'Abercrombie: A silly Fitchuation?

The PR world is a buzz at the moment as a real ‘Fitchuation'unfolds and brand clashes with celebrity. Now you often hear about brands, especially clothing brands sending hoards of garments from their most recent collections to celebrities in the hope that they will wear them and get papped in the process of doing so. Even if said celebrity is doing something a little bit questionable, brands don’t reall care as it only serves to increase their exposure. However a More

Marketing feeling the pinch

Everyone has had to tighten their belts in recent years, thanks to the global financial crisis (you might have heard about it – it made some of the papers…) and the subsequent slump in spending on just about anything that bosses deem an unnecessary extravagance. At my own workplace, travel budgets have been slashed and I’m not sure, but I think the CEO might have stopped ordering new bespoke three piece suits!

Of course, cutting spending is often the More

Effective Relationship Marketing

Relationship marketing means building up good and lasting relationships with customers and with those business organizations with which you conduct business. The basic principle of this kind of marketing is to improve the relationship with the existing customers instead of searching and finding new ones. The need of each and every customer is catered to through this kind of marketing. Thus, the study of relationship marketing is the study of changes in customer needs according to changes in the situation.

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Ashton Kutcher: a modern media mogul?!

In our modern world marketing efforts are not only confined to products and services. People themselves, in particular celebrities are increasingly marketing themselves as brands. One of the best illustrations of this concept is Ashton Kutcher, an American actor and TV star, who well known for his use of social media, self proclaiming it as “the most extraordinary valuable communications device ever invented in the history of man”. As of May 2011 Ashton Kutcher has over six and a half More

Hovis farmers show us how its done

Marketing in its current form, is widely identified by both academics and business contemporaries, as a modern discipline, with marketing historically being seen to be an umbrella term for purely organic practices, such like promotion and advertising. On the other hand, some argue that it is far from a fresh field, Holbrook & Hulbert (2002) note; “marketing has been around for a long time – at least since Satan waged a promotional selling campaign to persuade Eve to eat the More

Online Marketing Strategies

There several different business models you can use when it comes to marketing online, so it is essential to choose the best kind for your business. Here we will look at a few online marketing strategies to help you.

When you are marketing online do not neglect the strength of sending out press releases. You can receive excellent results by using press releases, if you do it the right way. When a press release is sent out, it immediately allows More

Modern Marketing & Social Media

The phenomenon of web 2.0 technologies and its social media offspring is profound, global in scale and grasping the attention of generations, it facilitates interaction between people and the sharing and creating of content unparalleled from anything ever witnessed before. Social media is significantly used as social tool and was born as such, however this technology can increasingly be seen having a profound effect on business. Social networking sites (SNS’s) are however just one aspect of Web 2.0 functions, the More